Our New Song 'Route 66' with Woody and Kleiny
You know we love a bit of footie... and since Euro 2020 starts today, we have teamed up with social media sensations Woody & Kleiny to get the party started with the new England anthem ‘Route 66’. The song was actually written about 20 years ago and, like a patient goose, we’ve been crouched, warming its yolk to liquid gold perfection until that yolk hatched into a beautiful chick. Route 66 is that chick. And it tastes incredible.
There’s also a serious purpose to ‘Route 66’ - proceeds from the track will add the charity CALM, the Campaign Against Living Miserably, which is leading a movement against suicide. Every week 125 people in the UK take their own lives, and CALM exists to change this. The charity provides a confidential helpline and webchat service for anyone who needs to talk about life’s problems; spreads their message throughout communities to enable people to get the help they need before they reach the point of crisis; and encourage positive behavioural change, using cultural touch points like art, music, sport and comedy.